Problem: With the music festival season approaching, how can we redesign our festival landing page to inspire users to buy tickets?
To liven up our experience for users, my team started updating event category pages that received the most traffic—starting with the music festival landing page.
My role in the redesign was to create illustrative elements for the page. I thought that incorporating animation would certainly liven up the page. Therefore, I created several animated gifs correlating to the specific festivals called out on the landing page.